Event Trends Shaping 2016... Experiences are In + Going Green
Wednesday, April 13, 2016

As the event industry continues to move at such fast pace, event and meeting planners are constantly looking at new and unique ways to make their events fresh, engaging and impactful.

With this in mind, Jaclyn Bernstein, President and Partner at ACCESS New York Metro, previously Empire Force Events, has generously shared her time with us to bring you some of the hot trends shaping up this year, in this three part article.

EVENTS ARE OUT, EXPERIENCES ARE IN

It's official: Traditional hotel meeting or conference rooms are still used, with innovative design, however pop up event venues are in and trending in a big way! Event planners are being tasked with thinking beyond the norm to find new and exciting ideas for upcoming events – especially in the corporate sector. Pop up event venues provide the unique opportunity to have a blank canvas on which to experiment with marketing ideas and create something magical. Transform a raw space into an underground 70’s disco. Find an industrial venue to create an outlandish steampunk event. Book a hotel for your guests and find an unused retail space around the corner to host an interesting evening complete with old-school kids games, and era-based dance lessons, food and cocktails, all reflecting on a simpler time.

Planners are always finding new ways to keep it clever, such as creating an experience within an experience. For instance, guests have a riddle to solve and those who solve it correctly gain access to an exclusive speakeasy party — within the actual event itself (think getting behind the secret curtain).

 



 

GOING GREEN

Making events green has been a huge trend these past few years with planners considering the impact of their events on the earth and finding resourceful ways to make them more sustainable. In 2016 “going green” is no longer a trend — it’s a way of life. Clients expect it and planners are instinctively building it into their event plans. Using technology to distribute event information, printing less materials, reducing the use of plastic and metals, recycling waste and cutting down on electricity use are just a few of the ways in which planners are doing their part for the planet.

More Event Trends Shaping 2016 to follow tomorrow with Part 2 of our article!

 

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