Event Trends Shaping 2016... Keeping it Healthy + The Rise of the App
Thursday, April 14, 2016

As the event industry continues to move at such fast pace, event and meeting planners are constantly looking at new and unique ways to make their events fresh, engaging and impactful.

With this in mind, Jaclyn Bernstein, President and Partner at ACCESS New York Metro, previously Empire Force Events, has generously shared her time with us to bring you some of the hot trends shaping up this year in Part Two of this this three-part series.

Keeping it Healthy

Hand in hand with going green is eating healthy, and again, we are seeing that the healthy eating movement is no longer a trend — it’s the new norm. As people are becoming increasingly savvy about what they put into their bodies, the demand for healthy food and snack options, as well as dietary restrictions is on the rise. Clients are jumping on the healthy eating bandwagon as well, acknowledging that healthy guests are more likely to be energized, engaged and productive. Event planners are finding interesting ways to include healthy food options such as taco bars with vegetarian (even vegan) options, creative salads and fresh fruit, alongside traditional “fun, but bad for you” options such as gourmet doughnuts.

Designing a menu with local and sustainable ingredients is also another way that planners are considering health and the environment in their planning, and gives guests a destination experience.



The Rise of the App

Mobile technology and its integration into event planning and the event experience is trending in 2016. Some clients are building apps to streamline check-in processes and provide timely event updates to guests, while others are creating more sophisticated apps for online bidding and judging, in-event interaction and even using beacon technology to have a guest’s drink ready when the walk up to the bar.



Check in tomorrow for Part Three of Event Trends Shaping 2016!

back to articles ↩